About

Joady Harper  created Rocky Road Touring in 2010 while based in Brooklyn NY. Her career began in England, while known by her maiden name – Joady Thornton, beginning in PR and then moving on to work as a promoter for the Mean Fiddler now Festival Republic. While booking the London venue – The Garage – she soon became the only female tour promoter in the UK with sold out Brixton Academy shows for Yeah Yeah Yeahs and Babyshambles. Thereafter graduating to booking stages for Reading/Leeds and Homelands Festivals. In 2006, she set off to live in New York to become the talent buyer for Studio B in Brooklyn and then subsequently The Annex in the lower east side. After doing a stint in artist management, Joady worked for Entourage Talent Agency before founding Rocky Road Touring. The agency’s home base is now in St Paul MN.

CONTACT:  joady@rockyroadtouring.com


Andrew Harper joined the agency in 2011, bringing many years of experience in the US live market. Originally from Houston TX, he began promoting shows in 1997 at age 16 in DIY recreation centers and all ages venues. After relocating to Los Angeles in 2002, he worked in various sectors of the music industry including – booking agent, artist management, producer management, writer/columnist for HITS Daily Double, and music consultant for Fox TV series – Fringe – including various other Film and TV projects. He now has over 20 years experience as a booking agent.

CONTACT:  andrew@rockyroadtouring.com


Jack Long  joined Rocky Rocky Touring in 2019 as an assistant and junior agent. Originally from Colorado, he attended college in New Orleans at Loyola University and received a degree in music business. He’s the vocalist for punk band- Waste Man.

CONTACT: jack@rockyroadtouring.com


Dana McDonald honed her skills booking ,and immersing herself in live music while moonlighting as a cocktail waitress for the Tam in Boston in the 90s. At the time, she was straight out of UMASS-Amherst and by day, working for BMG in Boston as a liaison with Tower Records. She quickly started bringing in artists to the Tam whom she met along her travels at Tower and BMG, and the rest is history. After successfully booking the Tam, she very soon went on to book the famous TT The Bears in Boston.Two years later, she was invited to move to NYC to take the position as Exclusive Talent Buyer for the legendary, Coney Island High. The list of artists whom she booked and promoted at this point is an innovative, exciting, and very diverse roster including The Damned, Modest Mouse, John Cale, Incubus, Alan Vega, 311, Queens of the Stone Age, The Ramones ( last NYC show ) and the list goes on. Around the year 2000, Coney Island High closed due to the gentrification of the neighborhood and lots of her beloved artists came to her directly asking her to book them a NYC show. She ended up booking them tours rather, and also separately, managing artists, and her agency, DNA Artists was born. She also continued her career as an independent promoter in NYC cultivating weekly and annual events such as Small Beast and The Official ,Annual, Lou Reed Birthday celebration which she continues to co-produce and curate.

From 2017 and up until March 2020 she was Head Talent Buyer for renowned NYC venues, The Bowery Electric and Berlin ( NYC) where she booked and promoted 50 local, national, and international shows per month. Most recently she has been specializing in Artist development and booking International Tours.

CONTACT: dana@rockyroadtouring.com


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