Joady Harper created Rocky Road Touring in 2010 while based in Brooklyn NY. Her career began in England, while known by her maiden name – Joady Thornton, beginning in PR and then moving on to work as a promoter for the Mean Fiddler now Festival Republic. While booking the London venue – The Garage – she soon became the only female tour promoter in the UK with sold out Brixton Academy shows for Yeah Yeah Yeahs and Babyshambles. Thereafter graduating to booking stages for Reading/Leeds and Homelands Festivals. In 2006, she set off to live in New York to become the talent buyer for Studio B in Brooklyn and then subsequently The Annex in the lower east side. After doing a stint in artist management, Joady worked for Entourage Talent Agency before founding Rocky Road Touring. The agency’s home base is now in St Paul MN.

Andrew Harper joined the agency in 2011, bringing many years of experience in the US live market. Originally from Houston TX, he began promoting DIY shows at age 16 in recreation centers and all ages venues. After re-locating to Los Angeles, he worked in various sectors of the music industry including – booking agent, artist management, producer management, writer/columnist for HITS Daily Double, and music consultant for Fox TV series – Fringe – including various other Film and TV projects.